In history, minorities have changed the attitudes of society, and the attitudes of society have changed the personal opinion of the majority in that society. Regardless of the majority or minority position we are more likely to be swayed by people like ourselves… our in-group. Explaining minority influence Conversion theory Moscovici: However, when he compromised and moved some way towards the majority position, the majority also compromised and changed their view.
They carried out a variation on the procedure but allowed the participants to answer with a combination of colours. This new requirement improved the intended diversity in the organization as well as the interaction between the senior manager mentor and the junior manager mentee.
This is not the sort of thing we normally disagree over, so does it tell us anything about minority influence in real life when very weighty matters of principle tend to be involved How minorities exert their influence According to Moscovici minorities with opposing views to ours create social conflict resulting in discomfort amongst the majority.
Once the group had become established and gained publicity they would have acted as a disobedient role model to other women. Effects of group pressure upon the modification and distortion of judgment. Moscovici concluded that minorities are more likely to be influential if they are consistent but not to the point of being dogmatic.
On the other hand the minority have the power to create internalisation a real shift in privately held views. We now have obedience! Challenge the established norm by creating doubt in the minds of the majority Make itself highly visible e.
Do you dismiss their views outright or think about what they have to say and discuss their views with other people? In order to change the majorities view the minority has to propose a clear position and has to defend and advocate its position consistently.
Although the terrorist group may be dismissed as extremist and evil, its message gets heard by many and inequalities or injustices may be addressed by the majority. Asch conducted a study in which test subjects would be accompanied one of two "partners" during a series of questions posed to a group: For example, one study showed that a gay minority arguing for gay rights had less influence on a straight majority than a straight minority arguing for gay rights Maass et al.
Psychological Review, 93, All of these started as minority ideas. Compliance is common in conformity studies e. Marches took place on a large scale. There are many examples in history of minority influence leading to social change e. Asch whereby the participants publicly conform to the group norms but privately reject them.
A distinction can be made between two forms of consistency: Even when a minority is wrong it can have an important influence in creating productive thinking among majority members of a society and social change can result Nemeth, A study by Elizabeth Mannix and Margaret Neale shows that having the support from the majority leader could prove the critical factor in getting the minority opinion to be heard and be accepted.
However, if a majority of people disagree with our viewpoint we simply fall into line and alter our own view to fit. He claimed that Asch and others had put too much emphasis on the notion that the majority in a group has a large influence on the minority.
Nemeth argued that being consistent and repeating the same arguments and behaviours is seen as rigid and off putting to the majority.
Examples of minority influence leading to social change Anti-apartheid in South Africa Many years of discrimination against black South Africans by the white government was ultimately ended by the actions of the African National Congress led by Nelson Mandela. They were shown 36 slides which were clearly different shades of blue and asked to state the color of each slide out loud.
How does minority influence lead to social change? Also Moscovici used female students as participants i. In fact Asch agreed with Moscovici. The key to minority influence being successful is not just consistency, but how the majority interprets consistency. However, to some extent it also ties in some of the earlier ideas of internalisation and compliance that we looked at in conformity.
They showed commitment through their protests, in particular through their hunger strikes when imprisoned for their protests.Start studying Minority influence and social change- AS Psychology.
Learn vocabulary, terms, and more with flashcards, games, and other study tools. Moscovici and Minority Influence. Saul McLeod, published The term ‘minority influence’ refers to a form of social influence that is attributed to exposure to a consistent minority position in a group.
Social influence and social change. London: Academic Press.
Moscovici, S. (). Toward a theory of conversion mi-centre.com: Saul Mcleod. We have previously looked at minority influence and the work of Moscovici () and Nemeth () who concluded that a consistent, committed and flexible minority is most effective in influencing an individual.
However, minority groups also play an important role in facilitating social change by. Even when a minority is wrong it can have an important influence in creating productive thinking among majority members of a society and social change can result (Nemeth, ). An example of a ‘wrong’ minority is a group that.
Minority influence – a form of social influence that is attributed to exposure to a consistent minority position in a group. In order to change the majorities view the minority has to propose a clear position and has to defend and advocate its.
Once minority influence has triumphed over the majority, the minority members then become committed and believe in their own minority point of view, this does not often happen with majority influence because not all the majority group members may privately agree with the viewpoints of the majority (Pennington, ).Download